Welcome to Adding Value with Shy Assar In this episode, Shy sits down with veteran broker Steve (Vice Chairman, Newmark) and his son Braden to unpack what’s really moving industrial and logistics real estate right now. They break down truck terminals and IOS (industrial outdoor storage)—what they are, how users operate (LTL and transload), why entitlements are the gating factor, and how ports of LA/LB drive demand. From early mornings on the trucking yard to decades of building client relationships, this conversation dives into what it truly means to add value in every deal.
Welcome to Adding Value with Shy Assar In this episode, Shy sits down with veteran broker Steve (Vice Chairman, Newmark) and his son Braden to unpack what’s really moving industrial and logistics real estate right now. They break down truck terminals and IOS (industrial outdoor storage)—what they are, how users operate (LTL and transload), why entitlements are the gating factor, and how ports of LA/LB drive demand.
The trio gets candid on tariffs, sublease overhang, cap rates, and why land values have corrected ~50%—plus where activity is quietly picking up and what that means for 2025–26. For brokers and principals, Steve’s playbook is clear: service and listening win, preparation matters, co-brokering adds leverage, and reputation compounds. If you’re a landlord, tenant, or investor in the Inland Empire or beyond, this conversation maps the opportunities—and the patience—it takes to capture them.
A must-listen for anyone who believes professionalism and integrity are the foundations of success.